London Stadium - Promoter Pitch Deck

London Stadium commissioned me to create a pitch deck aimed at promoters and event management, designed to win business over competing London venues. The brief was clear: break away from the typical corporate PowerPoint template and create something visually striking enough to genuinely impress high-level decision-makers, all while working within London Stadium's existing brand guidelines.

I built a deck that captured the energy and identity of East London itself, while keeping that sharp, corporate edge needed to land with serious promoters. The deck made the case for London Stadium across every angle that matters: capacity, accessibility, transport links and the strength of Stratford as a destination in its own right, all benchmarked against London's other major stadiums. I backed it up with the venue's track record: sold-out shows from Beyoncé and Jay-Z, The Weeknd, Sam Fender, Metallica and Foo Fighters to name a few alongside MLB games and family-friendly events, proving the stadium's range as much as its scale.