Moliy x Silent Addy x Skillibeng x Shenseea - Shake It To The Max (Fly) Remix

Gamma approached me with this project for Moliy’s hit dancehall single - Shake It To The Max (Fly) Remix featuring Silent Addy, Skillibeng and Shenseea. The brief was to create something heavily Jamaican-themed in the style of a carnival poster, with bright colours. I came up with this typography that has a hand-drawn feel and a mixture of different types, featuring the artists in a halftone photocopied style with bright colours that give it a vibrant Caribbean vibe.

Other assets produced included posters used in the music video shot in Jamaica, featuring branding for Gin & Juice by Dre and Snoop in the style of the cover artwork.

I was also commissioned several remix artworks (3 so far), including a Major Lazer Remix, another featuring Kalash and Maureen, and another featuring Gladdest.

So far, this single has peaked at Number 1 on the Billboard US Afrobeat Charts, Number 12 on the Official UK Singles Charts, Number 65 on the US Billboard Hot 100, Number 14 on the US Billboard Hot R&B/Hip-Hop Charts, and still growing.

Safe to say this is the project of 2025.