G.R. Jones - Tattooer Brand Design

Brand Identity & Art Direction

I had the privilege of developing a new visual identity for G.R. Jones, a UK-based tattoo artist, drawing on his faith, Anglo-Saxon heritage and family background to create a brand that feels personal, distinctive and built to last.

The identity centres around a custom emblem and badge system, supported by a deep blood-red colour palette (a nod to the bleeding lion on the Jones family crest) and traditional visual references. A lion motif provides a subtle connection to his family heritage, while the wider identity draws from Anglo-Saxon symbolism and craftsmanship.

The result is a flexible branding system designed to work across tattoo studio materials, social media, merchandise and future brand assets, giving G.R. Jones a recognisable visual identity that reflects both his work and the person behind it.